You are viewing the printer-friendly version of Why Most Real Estate Investors Don't Make Consistent ProfitsWhy Most Real Estate Investors Don't Make Consistent ProfitsMost real estate investors don't make consistent profits because they don't have a steady flow of sellers calling them. Go anywhere and you will find investors working far more than they should for the return they are getting. They don't have enough qualified leads to sellers. This sets up for a bad scenario; a desperate buyer chasing a luke warm seller.If you have a steady flow of callers then you are in a position of not needing any one of them. If a seller is not flexible or difficult you can walk away from the deal, knowing you have another seller to move on to. This leads you to be able to only talk to the most motivated people with the nicest houses where there is the most potential for maximum profit. These are the cream of the crop type deals. These are you motivated sellers. And they are the only people you should ever consider dealing with. Try calling a seller who is still emotionally attached to their house with an offer involving creative financing. Your offer is an insult to them. But it is a good to a seller whose life is somewhere else and doesn't want the house. The way to get a lot of people to call has to do with the basic principles of direct response marketing. As a business owner your goal is to make the most money while incurring the least amount of cost and the least amount of effort. This means talking to motivated sellers and avoiding wasting time talking to unmotivated people. Nothing achieves this better than the direct response marketing. If you want to target the probable sellers then put a message in front of them that speaks directly to a terrible frustration they are going through. Have that message tell them exactly what to do. Your odds go way up of talking to only motivated sellers. If you master the basics of direct response marketing you will take your business from where you are now to a rare place in the business world, having all the deals you want. aa |